DigitRE Group, the parent company of the French real estate networks Optimhome and Capifrance, has just acquired Immofit, the most widely used interactive real estate selling solution on the French market. Beyond the technology deal itself, this acquisition reflects a very concrete commitment: making the sale of a property faster and clearer for owners, while giving buyers a more transparent and reassuring framework in which to place their offers. Here is how this method, now exclusive to Optimhome and Capifrance in France, concretely improves the experience for everyone involved.
In Brief
- DigitRE Group, the parent company of Optimhome and Capifrance, acquiresImmofitto integrate it exclusively into its network of independent real estate advisors across France.
- For sellers, the method maximises the property's visibility and sets a clear selling timeline of around 30 days, rather than a long and uncertain negotiation.
- For buyers, everyone places their offer under the same rules, in full transparency, without the pressure of an opaque case-by-case negotiation.
- More than 1,500 advisors have already used Immofit for nearly 1,200 sales in 2025 — proof of a method that delivers real results in the field, for the benefit of sellers and buyers working with Optimhome advisors in France.
A Digital Method Designed to Simplify Selling a Property
For a property owner, uncertainty is often the hardest part of a selling project: how long will it take, at what price, with what negotiations to manage? The Immofit method directly addresses these questions. The property is showcased with an attractive starting price, designed to maximise its visibility from the very first days, followed by an online, progressive-price call for offers lasting around thirty days, which structures the entire process. The seller therefore knows exactly when the sale is expected to conclude, while leaving theirOptimhome advisorin full control of communication and the relationship with prospective buyers.
A More Transparent and Reassuring Buying Experience
This acquisition benefits buyers just as much. Unlike a traditional negotiation, often perceived as opaque, where each buyer has no idea of the other candidates' actual position, the Immofit method relies on an online, progressive-price bidding system in which everyone places their offer under the same rules, transparently and securely. This clarity reduces the frustration and pressure typically felt in traditional negotiations: buyers know exactly when they can act, within what framework, and with what guarantees, which makes their decision easier to make with confidence.
A Mark of Professionalism and Efficiency for Optimhome Advisors
By choosing to acquire Immofit rather than simply continuing to subscribe to its services, DigitRE Group secures full control over the solution's product roadmap and exclusive use of this technology for the Optimhome network. Mastering this tool has in fact become a group-wide standard: it is now built into the training programme followed by every new advisor, alongside interactive coaching sessions and a full e-learning module due to launch in November 2026. This is how Optimhome ensures that every seller and every buyer receives the same high standard of support, wherever they are in France.
"Our ambition is to build the richest ecosystem of services and technologies in the French market. The acquisition of Immofit is fully in line with our roadmap: we are no longer content to simply use the best technologies — we choose to own and integrate them."
Olivier Le Gallo, Chairman of DigitRE Group
What Is Immofit, Exactly?
Founded in late 2021, Immofit has established itself as a benchmark player in interactive real estate selling in France. Its method sets itself apart from both simple listing portals and traditional auction sites: it remains led from start to finish by the real estate advisor, who incorporates it into their own sales strategy rather than handing the process over to an algorithm or an anonymous platform.
"Innovation only makes sense if it helps real estate advisors sell more effectively. Since Immofit launched more than five years ago, my ambition has always been to make interactive selling a lever of differentiation and performance for advisors."
Guillaume Galand, Founder of Immofit
How to Benefit, with an Optimhome Advisor in France
For an owner entrusting thesale of their propertyto Optimhome, the first step is toget an online valuationof the property, then speak directly withan Optimhome advisorto receive a full valuation opinion and determine whether interactive selling suits their project. Together with the seller, the advisor remains the sole judge of when and how to use it, depending on the type of property and the local market.
Conclusion
By acquiring Immofit, Optimhome is not simply adding a tool to its offering: the network is turning interactive selling into a genuine quality standard, in service of a smoother experience for sellers and buyers alike in France. Maximised visibility and a clear timeline for sellers, transparency and fairness for buyers — this exclusive technology is a concrete illustration of the professionalism and efficiency that Optimhome advisors bring to every real estate project.
FAQ
What is interactive real estate selling?
It is a marketing method that combines an attractive starting price, designed to maximise the property's visibility, with a period of around thirty days during which interested buyers can place offers through an online, progressive-price call-for-offers system that is transparent and secure.
How does interactive selling make things easier for sellers?
It sets a clear selling timeline and maximises the property's visibility from the moment it goes on the market, avoiding the long periods of uncertainty typical of traditional negotiations, while leaving the Optimhome advisor in full control of the relationship with buyers.
Is interactive selling also advantageous for buyers?
Yes: every buyer places their offer under the same rules, in full transparency, which avoids the sense of opacity sometimes felt in a traditional negotiation and allows buyers to know exactly where they stand in the purchasing process.
Is interactive selling the same as a traditional auction?
No. Unlike an auction or a simple listing portal, the Immofit method remains led by the real estate advisor, who retains control over communication, the marketing of the property, and the relationship with buyers throughout the process.
Do all Optimhome advisors in France offer interactive selling?
Rollout is accelerating: the group aims to multiply by five the number of advisors trained on this tool within the first year following the integration, and mastering Immofit is now part of the training programme for all new advisors. To find out whether your local advisor offers it, the simplest way is to contact them directly.
Why did DigitRE Group choose to acquire Immofit rather than continue subscribing to it?
This acquisition allows the group to fully control the solution's product roadmap and secure exclusive use of it for the Optimhome network, rather than depending on an external technology partner.
Author of the publication
Fabrice DOBROWOLSKI, Director of the Optimhome network
«Benefit from myexpert advice, based on many years of experience in real estate, to ensure the success of your buying or selling project. »
